Where the reach of advertising collides with the addressability and accountability of direct marketing – that’s where we play.

Traditionally polar opposites, advertisers – who planned in GRPs to estimate reach – and direct marketers – who planned in hard conversion metrics like response rate and cost of acquisition – sound a lot alike.

The ability to specifically target and address an individual consumer, via browser, mobile phone, a search query, or perhaps home television has marketers buying in audience-driven terms. The P&L by media is disappearing into the past.

At cf(x), we enable you to identify your target consumer through data mining and analytics, find them in the digital eco-system and bid to serve the right message at the optimal cost and return equation.

Addressability, accountability, efficiency, transparency, and performance – no wonder we are all speaking the same language.