“How do I most effectively communicate with each of my customers and find more of them?”

It is a seemingly simple question from which we begin to create an engagement strategy that works across individual customers, behavior types, channel preferences, product preferences, price points, locations, and media consumption habits.

Communefx is a direct-to-consumer engagement marketing agency adept at using data-driven consumer insights and analytics to craft and optimize engagement strategies that perform to specific success measures. When we build a database, launch a website, send an email, bid on an ad exchange, buy a keyword, or put any tactic into market, we do so with the desired outcome in mind.

Gross ratings points (GRPs) and impressions are reach-based measures of the past. Our equation for communication effectiveness is a simple return on marketing investment function born of well-informed customer engagement strategies.