Microsites. Apps. WAP. Widgets. Landing Pages. Portals. Facebook Pages. Online Games and Promos. IP TV. Outeractive – the percentage of consumer engagements taking place on a server, somewhere in the cloud, is staggering. Marketing meets Technology Enablement.

Great ideas have to be distributable to make their way through a digital marketing eco-system in a form that clicks, taps, or otherwise converts. The underpinning technology has to be extensible to be cost effective and marketing effective.

As Strategy + Creative, Data + Analytics, and Media are essential to success, the Technology that enables it all is today an element requisite to success. Nothing starts or ends on TV, Radio, or in Print. Technology powers campaigns across channels to make it all work better together. Integrated marketing isn’t a buzz word anymore.

At cf(x), interactive marketing technology is a dedicated practice and a core element in our marketing ROI equation.