We understand performance counts – we only get paid if it works. Our Performance Marketing practice specializes in marketing offers utilizing all the same capabilities we provide to the rest of our clients. We truly practice what we preach.

We've helped Fortune 500 companies in key categories profitably reach more than 80 million customers each year. The category leader in the sales and marketing of service contracts and extended warranty programs on behalf of blue chip consumer electronics and appliances retailers and manufacturers, we enable clients to uncover hidden revenue potential while providing greater peace of mind to their consumers. 

In 2010, the National Center for Data Management (NCDM) awarded us the Database Excellence Silver Award in the Analytics and Modeling Applications category for sucessfully increasing response rates on warranty offers by 20% while reducing claim rates by almost 19% for a leading appliance manufacturer. Our multi-dimensional model matrix helped eliminate duplication of marketing efforts and unprofitable spending on non-responsive consumers to increase overall profitability of the appliance manufacturer's extended service plan program by 43%.

Our unique understanding of why and when people buy extended service plans allows us to offer consumers the most compelling offer at the right time and through the right channel. Our turnkey programs utilize database marketing, direct mail, email, search engine marketing, SMS texting, outbound calling and inbound customer service to target consumers at every stage of the warranty relationship.